This is the second part of my interview with Safia Qureshi. Qureshi is the co-founder of Studio D Tale, and works to push innovation, technology and design experimentation. Although still a young firm, she already has an impressive and diverse array of clients. She is also deeply involved in education and the continuing education of architects.

• The definition of marketing according to Qureshi (4:00)
• How to get into the minds of your potential clients (5:45)
• What you should do before you start selling to your clients (7:12)

Listen to the full audio here.